Module A: Adjust Who

Welcome to Module A!

Purpose

As you kick off Workshop 2, participants will have a chance to share their learnings from the field interviews and reflect on who their priority communities are by updating their personas from Workshop 1.

What You’ll Achieve

By the end of Module A, you will have:

Shared what you learned during Field Insights.
Validated the Workshop 1 personas using the field data.

What You Need

Room Set-up

Activity #1: Reflect on Field Insights

ℹ️ Guide participants to reflect on their learnings and experience from the field. The purpose of this activity is to build a sense of excitement around the field insights, and share learnings.

How to Prepare

If you haven't already, put up:
- Workshop 2 Header Poster: Module A on the main wall.
Ensure each participant has their field notes from their interviews ready. If they are a new participant who didn't attend Workshop 1, they can listen to the stories others share.
If not already, ensure participants are sat at their community group tables from Workshop 1. For any new participants, distribute them into the community or target group where they have the most knowledge or working experience. See the Room Set-up section for more guidance on how to organise the groups.

Facilitation steps

Reflect on learnings from interview
- In their groups, participants should share stories and insights from the field, and review each other’s field notes. Allow sufficient time for everyone in the group to speak and for people to reflect, but ensure Module A is completed in half a day.
- Thinking about the different people they interviewed (caregivers, healthcare workers, and community influencers/leaders) and the stories they heard, they should think about the following prompts. Each participant should capture their own notes in their notebooks or on post-its:
  - What did you hear that surprised you about your priority community?
  - What new information did you learn about your priority community?
  - What did you learn about your community that might prevent them from vaccinating? </aside>
Ask each group to share a summary of their reflections and discussion with the wider group.

Facilitation Tip:

Try walking around to each table and asking these questions to each group directly.

Activity #2: Validate and refine your personas

ℹ️ Participants will validate and update the personas they created in Workshop 1 using the insights gathered from fieldwork. This is an important step, as these personas will be used on Day 2 of the workshop to ensure the solutions are focused on the needs of the priority communities and groups.

How to prepare

If you haven’t already, distribute the relevant, original Table Worksheet: Persona developed in Workshop 1 to each table.

Facilitation Steps

Review Personas from Workshop 1
- Ask each group to spend a few minutes reviewing their original Table Worksheet: Persona from Workshop 1, including:
  - Demographics (What is the typical family size in this community? How old are the children? What is the typical family socio-economic status?)
  - Living conditions (Where do they live? e.g. urban slums, hard-to-reach areas, conflict-affected areas, mobile communities.)
  - Healthcare coverage and access (What is the immunization coverage rate for this community? What healthcare services are available in this community? How far is the closest health facility?)
  - Healthcare behaviours (What does their daily routine look like? What healthcare services do they use? Who is the primary caregiver?)
  - Gaps in data
Validate personas using field data
- Using their field data, ask each group to review their personas and think about:
  - What new information have you learned about your personas?
  - Has anything you'd written in Workshop 1 changed based on field insights?
  - Any updates to the barriers or motivations the persona faces? </aside>
- Walk around to each table and prompt these questions to each group directly.
- On their original Table Worksheet: Persona from Workshop 1, each group should add any more information or update their persona based on what they've learned from the field interviews. If a lot has changed, you can give them a new blank persona worksheet to create a new persona. If not, they can make the changes in the existing worksheet directly.
(Optional) Roleplay the validated personas
- Run a game where participants pretend to interview another participant, who is pretending to be their community group persona.
  - Ask each group to choose two representatives
    - One participant will act as the interviewer. The interviewer will ask questions about the persona’s characteristics, vaccination experiences, and challenges.
    - Another participant will act as their community group persona. They should imagine answering questions as if they’re someone from the community who was interviewed during Field Insights.
  - Set up a roleplay interview exercise
    - Choose one participant to select a persona. He/she introduces their persona for one minute. They will pretend to be their persona for the rest of the exercise.
    - Give participants in the room a few minutes to ask the person pretending to be their persona for more information. For example:
      - Tell us about your daily routine.
      - Tell us about your home.
      - Who do you trust for health information?
      - Tell us about the barriers you experience when seeking healthcare.
      - What are your experiences interacting with healthcare workers?
      - Who do you know that has immunized their children?
    - The person pretending to be the persona should answer questions based on what they heard in the field interviews. They should think about what they think their persona would say in response to these questions, using the field evidence to answer the questions.
- Participants will now try various ideas to convince the persona to vaccinate his/her child. They should think about what barriers would help overcome the challenges the persona faces.
- The roleplay persona accepts when he/she hears a convincing solution to the challenges their persona faces. Once he/she has agreed to vaccinate the child, the person whose solution was successful sits in the hotseat and picks the next persona to be role-played.
- Repeat this a few times to help the field research come to life. Each persona should only take 5 to 10 minutes.
- This exercise helps ensure we are always thinking about the persona's needs and challenges when developing the strategy. Don’t forget to ask your participants what they learned about this exercise after it's finished.