Module A: Build A Team

Purpose
You will need the right people to work with every step of the process. In this module, you will identify the right team to achieve this. This core team will help you:
- Plan the DSB process
- Lead workshops
- Create the final Immunization Demand Strategy
What You’ll Achieve
By the end of this module, you will:
- Have a small team (three to five people) to lead and manage the DSB process with you.
- Get approval and support from key people and groups to ensure the strategy is successful.
What You Need

Activity #1: Build Your Core Team

- Use the Initial Insights Team Roles Cards to see the five key roles and responsibilities needed for a team to lead the DSB process.
- Think about the people who are most likely to lead the process with you—they may be from another organisation or team to help support you. Invite them to a meeting or call to review the Team Role Cards.
- Review the five roles and responsibilities listed on the Team Role Cards to understand the skills and expertise required.
- For each card, make a note of the names of potential people who have the skills, experience, and time to complete the role on each card. The same person can do multiple roles e.g. facilitator and coordinator.
- Ensure you have at least one lead workshop facilitator, one co-facilitator, and one note taker as separate roles.
- Additional facilitators can be helpful to coordinate group activities during workshops.
- Aim for a core team of around three to five people, with potentially additional co-facilitators for workshops.
- Make sure the team has people with the following experience:
- Leading workshops
- Social and Behaviour Change (SBC) or Human-Centred Design (HCD)
- Public health or immunization
- Organising and planning
- Once you have your team, organise a meeting to discuss roles and responsibilities, and plan next steps.
📌 Things to Keep in Mind
- A core team may consist of three to five people, but additional support may be needed for some tasks, e.g. co-facilitation.
- A good team has people with different backgrounds and skills. Consider including local NGOs, UN staff, local government officials, and community experts.
- Try to have on your team at least one local/subnational government official in charge of health or immunization to help you ensure sustainability and ownership.
- Bring someone with workshop facilitation skills to the team.
- Make sure team members have enough time and commitment to support the entire process.
You now have your core team! Work together on every step and activity in this process by assigning the tasks to the right team members as you move forward.
Activity #2: Get Support and Approval from Decision-Makers
Schedule a stakeholder kickoff
- With your core team, make a list of important people or groups who will:
- Approve the strategy
- Support the process
- Take responsibility for the implementation of the final strategy
- Think about their:
- Roles or jobs
- Skills and knowledge
- Influence or authority
- Write down their names, roles, and contact information.
- Schedule a meeting to explain the DSB process to them using the DSB Kickoff Presentation. Engaging decision-makers is a critical step in developing a successful strategy, so you should have someone in charge of this step in your team.
📌 Things to Keep in Mind
- Advocacy should be consistent. The person on your team engaging decision-makers should regularly update and remind them of the benefits of the strategy.
- Include government officials and key partners early to ensure the strategy has support and resources.
- Skipping this step can make the strategy less effective if key people are left out.
✅ Congratulations on finishing the first module! Make sure you’ve completed everything in this module before starting Module B.
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