Find your supporters

Your supporters are the people who feel the same way about the problem as you, and who will take action to support your campaign. If you want to start a school strike, your supporters will be the other students who also care about hand hygiene. If you want to promote hand hygiene at home, your supporters might be parents worried about their children’s health.

• The more specific you are, the easier it will be for you to reach your supporters. Don’t write down ‘everyone who cares’, try to figure out who has a stake in the problem, and who your target is most likely to listen to.
• List 1 to 3 groups of supporters for your campaign.
• Next to them, write down the way you can reach them. How do they get their news? What websites do they visit most
  • For example, you might write down ‘Students – Facebook, WhatsApp, TikTok, School Assembly’ or ‘Parents - Radio, Local Newspaper, Community or Religious leaders’.