Define your campaign objective
- Campaign objectives make clear the problem you are trying to solve, a cause you are trying to promote, and the solution you’re proposing.
- Write down:
- the problem that you have identified and the solution you want to achieve.
- For example, ‘People in my community do not fully practice hand hygiene. This campaign's objective is to promote Hand Hygiene practices as a life saving action.
- Your answer should only be two sentences long.
- the problem that you have identified and the solution you want to achieve.
- Now it’s time to make your campaign objective stronger. The clearer and more specific your objective, the more likely you are to reach it. Try to put a number, a place and a date. For example, ‘The campaign aims to xx, in my community, by the end of the year...’
The place can be anything from your school to your country. The date can be anything from one month to two years. If you’re an experienced campaigner, it’s okay to think big. But smaller campaigns are easier to win, and will teach you how to run bigger ones.
MAKE SURE TO WRITE THIS ALL DOWN!