Create your campaign materials

Now that you have identified your objective, target and supporters, you need to create campaign materials that will help you convince the target that they need to act and to promote your cause.

To make the most impact, campaign materials should follow the seven Cs for communicating effectively!

Use the guide below when developing any of your own campaign materials:

1. Command attention.
2. Clarify the message
3. Communicate a benefit
4. Be Consistent (with all materials)
5. Cater to both the head and the heart
6. Create trust
7. Include a Call to Action!

Source: WHO