Check your work

Look back over everything you have written. You should now have:

  1. A clear objective
  2. A specific TARGET AUDIENCE
  3. 1-2 groups of SUPPORTERS and how to reach them
  4. Some ideas for CAMPAIGN MATERIALS
  5. A way to DELIVER your campaign to your target audience
  6. A list of possible PARTNERS who can help you

Congratulations! This is your campaign plan.

You can edit this plan over time based on what you have learned (for example, adding new materials, methods to reach the audience and partners), but all campaigns follow an outline similar to this. Campaigning is a skill that you can apply to any challenge, and now that you know how to plan one, you can plan others. But first, try to run this one!

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